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SmartUp Foundations

Mindset and guidelines to build a fast growing, profitable company on a small investment
Foundations Course – Lecture 1

Foundations Course – Lecture 1

Yonatan Stern emphasizes that profitability should be the primary goal of every startup and illustrated how all aspects of a company's operations should align with this objective - from marketing to product development. Here are the lecture slides and the video...
Video Transcript Slides
Foundations Course – Lecture 2

Foundations Course – Lecture 2

Yonatan Stern shows that branding should be the first activity a company should work to achieve, even before product development. Here are the lecture slides and the video of the lecture
Video Transcript Slides
Foundations – Lecture 3 – Part 1

Foundations – Lecture 3 – Part 1

Yonatan Stern discusses affordable branding strategies such as the long tail and becoming a thought leader in the customers domains Here are the lecture slides and the video of the lecture
Video Transcript Slides
Foundations – Lecture 3 – Part 2

Foundations – Lecture 3 – Part 2

Roei Aviram the founder and CEO of Intelichain shares the company's branding journey and becoming a thought leader in the field of supply chain. Here is the video of the lecture
Video
Foundations Course – Lecture 4

Foundations Course – Lecture 4

Yonatan Stern discusses lean business models - and how companies that grow responsibly grow faster. Guest speaker Eyal Lewinsohn Co-Founder and CEO of Iridize (acquired by Oracle) shares how the difficulty in raising funds was, in hindsight, the best thing...
Video Transcript Slides
Foundations Course – Lecture 5

Foundations Course – Lecture 5

Yonatan Stern discusses how pricing depends on the job your product is hired to do, determining your positioning and market segment. Here are the lecture slides and the video of the lecture
Video Transcript Slides
Foundations Course – Lecture 6

Foundations Course – Lecture 6

In this lecture Yonatan Stern suggests shifting focus from your product's features to understanding what customers are trying to achieve. Here are the lecture slides and the video of the lecture
Video Transcript Slides
Foundations Course – Lecture 7

Foundations Course – Lecture 7

Yonatan Stern explains how a founder's attention must be focused on identifying and building Growth Engines in every part of the company
Video Transcript Slides
Foundations Course – Lecture 8

Foundations Course – Lecture 8

Yonatan Stern explains the power of enablers and finding opportunities for growth. Here are the lecture slides and the video of the lecture
Video Transcript Slides
Foundations Course – Lecture 9

Foundations Course – Lecture 9

Yonatan Stern talks about why and how to start your sales process before having a product Here are the lecture slides the video of the lecture
Video Transcript Slides
Foundations Course – Lecture 10

Foundations Course – Lecture 10

Yonatan Stern contrasts activities and outcomes of the common way to develop a startup, and the SmartUp way
Slides Transcript Video
Foundations – Lecture 11 – Part 1

Foundations – Lecture 11 – Part 1

Yonatan contrasted the Lean Startup’s focus on “product-market fit,” with SmartUp’s “beachheads” and “jobs to be done” approach. There are many market segments your product might fit - your job is to discover a process and message that resonates with...
Slides Transcript Video
Foundations – Lecture 11 – Part 2

Foundations – Lecture 11 – Part 2

Yonatan contrasted the Lean Startup’s focus on “product-market fit,” with SmartUp’s “beachheads” and “jobs to be done” approach. There are many market segments your product might fit - your job is to discover a process and message that resonates with...
Slides Transcript Video
Foundations – Lecture 13

Foundations – Lecture 13

Yonatan discusses the complexities of managing people in a company: people are unique and unpredictable, prefer small teams, profit sharing, and recognising individual contributions. He also critiques co-founders, traditional bonus plans and HR departments
Slides Transcript Video
Foundations – Lecture 14

Foundations – Lecture 14

Yonatan explains why 90% of well-funded, talented teams fail. This lecture explores the root causes of startup failures, emphasizing the critical interplay between time and money.
Slides Transcript Video
Foundations – Lecture 15

Foundations – Lecture 15

Yonatan discusses how startups can strategically leverage non-scalable methods to. create scalable business models
Slides Transcript Video

Digital Innovation

Lectures series given at Reichman University
Presentation – Digital Innovation – Part 1

Presentation – Digital Innovation – Part 1

Yonatan Stern shows that digital innovation enabled humanity to express, represent and transfer ideas with ever growing power, and how digital tools and data impacts every domain in life. video of the lecture presentation slides  
Presentation – Digital Innovation – Part 2

Presentation – Digital Innovation – Part 2

Yonatan Stern talks about the business of digital innovation: how it is evolutionary as it relies on enabling ideas, theories, technologies and resources - rendering products affordable and convenient. He discusses how first movers don't usually make it and the...
Digital Innovation – Lecture 3

Digital Innovation – Lecture 3

Yonatan Stern discusses how product innovation isn't usually not in technology itself rather in the way technology is used. He discusses how successful companies fail at introducing new technology, and solutions such as the beachhead and long tail strategies. lecture...
Presentation – Digital Innovation – Part 4

Presentation – Digital Innovation – Part 4

Yonatan Stern explains why a startup's biggest challenge is NOT to build the product - it is to bring paying customers. Founders need to understand who their customers are, how to reach them, and how to get them to buy...
Presentation – Digital Innovation – Part 5

Presentation – Digital Innovation – Part 5

Yonatan Stern talks about the iterative search for a successful business model. He shows how innovation in different aspects of the business model can make the difference between success and failure of the same product. Digital Innovation Presentation - Part...

Misc. Materials

Learn from the work we do with our resident companies
Lecture by Yonatan Stern- Nine out of Ten StartUps Fail, Why Fail if You Can Succeed?

Lecture by Yonatan Stern- Nine out of Ten StartUps Fail, Why Fail if You Can Succeed?

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave a lecture: Nine out of ten startups fail; Why fail if you can succeed? Yonatan guides entrepreneurs to change the goal of the company from an EXIT To PROFITABILITY Building...
Lecture by Yonatan Stern- How to Start a StartUp?

Lecture by Yonatan Stern- How to Start a StartUp?

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave his second lecture: How to Start a StartUp? There is an alternative way to start your startup:  The SmartUp way!  With a much higher success rate. 1. You don’t need...
Foundations Course – Lecture 1

Foundations Course – Lecture 1

Yonatan Stern emphasizes that profitability should be the primary goal of every startup and illustrated how all aspects of a company's operations should align with this objective - from marketing to product development. Here are the lecture slides and the video...
Video Transcript Slides
Foundations Course – Lecture 10

Foundations Course – Lecture 10

Yonatan Stern contrasts activities and outcomes of the common way to develop a startup, and the SmartUp way
Slides Transcript Video