Lecture 1 - Strive for Profitability Yonatan Stern emphasizes that profitability should be every startup's top priority and that everything from marketing to product development should… Download lecture slides Watch Video
Yonatan Stern | TEDxTechnion Yonatan reveals his unique methodology. This is a set of practical principles that prioritizes early profitability and real customers over… Watch Video
Yonatan Stern on Profit-Driven Startups | Israeli Startup Forum Yonatan proposes methods to improve success rates for startups - advocating for fast profitability early sales efforts, effective marketing strategies,… Watch Video
Lecture 1 - Strive for Profitability Yonatan Stern emphasizes that profitability should be every startup's top priority and that everything from marketing to product development should… Download lecture slides Watch Video
Lecture 2 - Branding First This lecture covers why building a brand should be an entrepreneur's first move and creative ways to build one. Download lecture slides Watch Video
Lecture 3, Part 1 - Branding Strategies This lecture covers affordable branding strategies, like long-tail SEO and becoming a thought leader in your customers' domain. Download lecture slides Watch Video
Lecture 3, Part 2 - Roei Aviram In this lecture, Roei Aviram, founder and CEO of Intelichain, a SmartUp Academy resident company, shares how the company built… Download lecture slides Watch Video
Lecture 4 - Business Models In this lecture, Yonatan Stern makes the case for lean business models and why companies that grow responsibly actually grow… Download lecture slides Watch Video
Lecture 5 - Pricing In this lecture, serial entrepreneur Yonatan Stern breaks down how to price your product or service. Pricing depends on the… Download lecture slides Watch Video
