Lecture 6 - Jobs to be Done Yonatan Stern explains why you should focus on Clayton Christensen's "jobs to be done" instead of your product's features. Knowing… Download lecture slides Watch Video
Lecture 7 - Growth Engines Yonatan Stern explains why founders should focus on finding and building Growth Engines across every part of the company. Download lecture slides Watch Video
Lecture 8 - Enablers, Innovation and Startup Creation Yonatan Stern explains the power of enablers and how to find growth opportunities. Download lecture slides Watch Video
Lecture 9 - Sales Yonatan Stern explains why and how to start selling before you have a product. Download lecture slides Watch Video
Lecture 10 - Building a Startup the SmartUp Way Yonatan Stern compares the usual way of building a startup with the SmartUp way, in both activities and outcomes. Download lecture slides Watch Video
Lecture 11, Part 1 - Startup Success Strategies Yonatan Stern critiques the Lean Startup method and explains how to use market beachheads and growth engines. Learn to find… Download lecture slides Watch Video
Lecture 11, Part 2 - Oded Napchi In part two of Lecture 11, Oded, CEO of Althimis, shares how the company searched for its beachheads and positioned… Download lecture slides Watch Video
Lecture 13 - People: Hiring, Compensation, Co-Founders, Company Personality Yonatan explains why managing people is hard, since everyone is different and unpredictable, and makes the case for small teams,… Watch Video
Lecture 14 - Time and Money Yonatan explains why 90% of well-funded, talented startup teams still fail, and how it comes down to time and money. Watch Video
