SmartUp Foundations – Lecture 6 – Jobs to be Done In this lecture Yonatan Stern suggests shifting focus from your product's features to Clayton Christensen's "jobs to be done". Understanding… Download lecture slides Watch Video
Foundations Course – Lecture 5 – Pricing How to Build a Successful Company: Profitable, fast growing and on a small investment In this lecture serial entrepreneur Yonatan… Download lecture slides Watch Video
SmartUp Foundations – Lecture 4 – Business Models How to Build a Successful Company: Profitable, fast growing and on a small investment In this lecture Yonatan Stern discusses… Download lecture slides Watch Video
SmartUp Foundations – Lecture 3 Part 2 – Roei Aviram How to Build a Successful Company: Profitable, fast growing and on a small investment In this lecture Roei the founder… Download lecture slides Watch Video
SmartUp Foundations – Lecture 3 Part 1 – Branding Strategies How to Build a Successful Company: Profitable, fast growing and on a small investment In this lecture Yonatan Stern discusses… Download lecture slides Watch Video
SmartUp Foundations – Lecture 2 – Branding First How to Build a Successful Company: Profitable, fast growing and on a small investment This lecture discusses why branding is… Download lecture slides Watch Video
Foundations Course – Lecture 1 – Strive for Profitability In this lecture Yonatan Stern emphasizes that profitability should be the primary goal of every startup and illustrated how all… Download lecture slides Watch Video
Yonatan Stern on Profit-Driven Startups | Israeli Startup Forum Yonatan proposes methods to improve success rates for startups - advocating for fast profitability early sales efforts, effective marketing strategies,… Watch Video
Building a Thriving Hi-Tech Company is Easier Than You Think | Yonatan Stern | TEDxTechnion Yonatan reveals his unique methodology. This is a set of practical principles that prioritizes early profitability and real customers over… Watch Video
