SmartUp Resources

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave a lecture: Nine out of ten startups fail; Why fail if you can succeed? Yonatan guides entrepreneurs to change the goal of the company from an EXIT To PROFITABILITY Building a new company is like exploring an unknown territory; you need time. When a company is profitable, it has the time it needs.   Here is the Video of the lecture.  

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave his second lecture: How to Start a StartUp? There is an alternative way to start your startup:  The SmartUp way!  With a much higher success rate. 1. You don’t need to be the first to dominate a market. 2. You don’t need a huge market to succeed. 3. You don’t need a grandiose disruptive product vision. The SmartUp Way – Marketing First SEO (Search Engine Optimization) - Long Tail Here is the Video of the lecture.  

Yonatan Stern emphasizes that profitability should be the primary goal of every startup and illustrated how all aspects of a company's operations should align with this objective - from marketing to product development. Here are the lecture slides and the video of the lecture

Yonatan Stern shows that branding should be the first activity a company should work to achieve, even before product development. Here are the lecture slides and the video of the lecture

Yonatan Stern discusses affordable branding strategies such as the long tail and becoming a thought leader in the customers domains Here are the lecture slides and the video of the lecture

Roei Aviram the founder and CEO of Intelichain shares the company's branding journey and becoming a thought leader in the field of supply chain. Here is the video of the lecture

Yonatan Stern discusses lean business models - and how companies that grow responsibly grow faster. Guest speaker Eyal Lewinsohn Co-Founder and CEO of Iridize (acquired by Oracle) shares how the difficulty in raising funds was, in hindsight, the best thing that happened to the company. Here are the lecture slides and the video of the lecture

Yonatan Stern discusses how pricing depends on the job your product is hired to do, determining your positioning and market segment. Here are the lecture slides and the video of the lecture

In this lecture Yonatan Stern suggests shifting focus from your product's features to understanding what customers are trying to achieve. Here are the lecture slides and the video of the lecture