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Foundations Course – Lecture 7

Yonatan Stern explains how a founder's attention must be focused on identifying and building Growth Engines in every part of the company
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Foundations Course – Lecture 8

Yonatan Stern explains the power of enablers and finding opportunities for growth. Here are the lecture slides and the video of the lecture
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Foundations Course – Lecture 9

Yonatan Stern talks about why and how to start your sales process before having a product Here are the lecture slides the video of the lecture
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Foundations Course – Lecture 10

Yonatan Stern contrasts activities and outcomes of the common way to develop a startup, and the SmartUp way
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Foundations – Lecture 11, Part 1

Yonatan contrasted the Lean Startup’s focus on “product-market fit,” with SmartUp’s “beachheads” and “jobs to be done” approach. There are many market segments your product might fit - your job is to discover a process and message that resonates with one.
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Foundations – Lecture 11, Part 2

Yonatan contrasted the Lean Startup’s focus on “product-market fit,” with SmartUp’s “beachheads” and “jobs to be done” approach. There are many market segments your product might fit - your job is to discover a process and message that resonates with one.
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Foundations – Lecture 13

Yonatan discusses the complexities of managing people in a company: people are unique and unpredictable, prefer small teams, profit sharing, and recognising individual contributions. He also critiques co-founders, traditional bonus plans and HR departments
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Foundations – Lecture 14

Yonatan explains why 90% of well-funded, talented teams fail. This lecture explores the root causes of startup failures, emphasizing the critical interplay between time and money.
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Foundations – Lecture 15

Yonatan discusses how startups can strategically leverage non-scalable methods to. create scalable business models
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