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Success Stories

Offering a Product or a Service?

By the time BioForum joined SmartUp, there was a pressing need for global marketing to gain new customers based on 'BioForum's advantage of automated data services.
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Sell First, Build Second

Working with Yonathan and SmartUp methodology, we realized that inbound channels must be created in the earliest stages. It’s not just to close a deal! It’s the fundamentals.
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SmartUp Resources

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Guiding Principles

Day Zero Marketing: Before the Product Exists

You don’t need a product if you discuss the problem, not the solution. The goal of your eventual product will be reaching people who have the problem you are trying to solve.
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Long-Tail Content Creation

As we can see, a long tail content creation strategy is best achieved by developing a robust database of items and their unique attributes and then leveraging that data to create fit-for-purpose content streams. Databases can be compiled using existing data from multiple sources or produced from the results of in-house research. 
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External Resources

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