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About
About
About SmartUp
About Yonatan Stern
Success Stories
Success Stories
Press
Our Program
Our Program
Step 1 – SmartUp Foundations
Step 2 – Companies Workshop
Step 3 – Residency
Community
Community
Smartup Alumni App
Angels Roundtable
Resources
Resources
Guiding Principles
Guiding Principles
Lectures & Slides
Lectures & Slides
Knowledge Center
Reading List
Reading List
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Content stream
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Guiding Principles
Lessons in Long-Tail Content
Before getting into how to build thousands of content pages to create a long tail, it’s worth discussing again the purposes for which we produce the content.
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Long-Tail Content Creation
As we can see, a long tail content creation strategy is best achieved by developing a robust database of items and their unique attributes and then leveraging that data to create fit-for-purpose content streams. Databases can be compiled using existing data from multiple sources or produced from the results of in-house research.
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