Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave his second lecture:

How to Start a StartUp? There is an alternative way to start your startup:  The SmartUp way!  With a much higher success rate.

1. You don’t need to be the first to dominate a market.

2. You don’t need a huge market to succeed.

3. You don’t need a grandiose disruptive product vision.

The SmartUp Way – Marketing First SEO (Search Engine Optimization) – Long Tail Here is the Video of the lecture.