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We build successful and profitable companies

SmartUp Academy

SmartUp was founded in 2019 by serial entrepreneur Yonatan Stern with the goal of changing the paradigm of building new companies. Based on principles that Yonatan developed over 3 decades of experience, SmartUp teaches entrepreneurs how to build successful and profitable companies with modest investment and a clear set of guiding principles.

"Building a successful company is a career that requires mastery, just like any other profession. Learning how to do the job is the first step, but true mastery comes from years of practice and experience."
Yonatan Stern
Founder
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Smartup Principles

self reliance

paradigm shift

Sustainable projects over time

Trial and error

Marketing first

self reliance

Companies that work with SmartUp strive for independence by minimizing external investments and increasing profitability through organic growth. By building self-reliance, these entrepreneurs maximize capital consumption, improve their business strategies, and strengthen their competitive advantage.

paradigm shift

The SmartUp methodology supports entrepreneurs in building a lean company with modest investment, rather than following current trends that often rely on large capital investments to fund rapid growth.

Sustainable projects over time

While entrepreneurs tend to cherish and protect their ventures, investors’ perceptions are more materialistic. SmartUp relies on a proven methodology to empower entrepreneurs as they build independent companies that are built to last.

Trial and error

Building a new company is a challenging journey, and it's easy to miss the mark sometimes. The team at SmartUp brings over two decades of experience and believes that every mistake is a learning opportunity.

Marketing first

A crucial step in designing a marketable product is communicating the core idea to the target audience and opening a dialogue with future customers. Building a strong relationship with potential customers ensures that the product offers a real solution to a real problem.

self reliance

Companies that work with SmartUp strive for independence by minimizing external investments and increasing profitability through organic growth. By building self-reliance, these entrepreneurs maximize capital consumption, improve their business strategies, and strengthen their competitive advantage.

paradigm shift

The SmartUp methodology supports entrepreneurs in building a lean company with modest investment, rather than following current trends that often rely on large capital investments to fund rapid growth.

Sustainable projects over time

While entrepreneurs tend to cherish and protect their ventures, investors’ perceptions are more materialistic. SmartUp relies on a proven methodology to empower entrepreneurs as they build independent companies that are built to last.

Trial and error

Building a new company is a challenging journey, and it's easy to miss the mark sometimes. The team at SmartUp brings over two decades of experience and believes that every mistake is a learning opportunity.

Marketing first

A crucial step in designing a marketable product is communicating the core idea to the target audience and opening a dialogue with future customers. Building a strong relationship with potential customers ensures that the product offers a real solution to a real problem.

The Team

Yonatan Stern

Founder

Libby Molad

Co-Founder & COO

Ayala Turgeman

Co-Founder & CFO

Eyal Lewinsohn

Mentor

Daniel Itzhaki

Software Developer

Matias Brenman

Marketing Manager

Maor Nave

AI & Data Specialist

Yair Fradkin

Recruitment Manager

Oren Cohen

Product Designer

Want to learn more?