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We build successful profitable companies

SmartUp Academy

SmartUp was founded in 2019 by serial entrepreneur Yonatan Stern with the mission to change the paradigm of building new companies. Based on principles Yonatan developed in over 3 decades of experience, SmartUp teaches entrepreneurs how to build successful, profitable companies with a modest investment and a clear set of guiding principles.

"Building a successful company is a career that requires mastery – just like any other profession. Learning how to do the work is the first step, but true mastery comes from years of practice and experience."
Yonatan Stern
Founder
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SmartUp’s Principles

Self-Reliance

Paradigm Shift

Long Lasting Sustainable Ventures

Trial & Error

Marketing First

Self-Reliance

Companies that work with SmartUp strive for independence by minimizing external investment and cultivating profitability through viable organic growth. By fostering self-reliance, these entrepreneurs maximize capital intake, improve their business strategies, and increase their competitive advantage.

Paradigm Shift

The SmartUp methodology supports entrepreneurs in building a lean company with a modest investment instead of current trends that often rely on capital intakes to fund rapid growth.

Long Lasting Sustainable Ventures

While entrepreneurs tend to cherish and protect their business ventures, investors' perceptions are more materialistic. SmartUp draws on a proven methodology to empower entrepreneurs while they create independent companies built to last.

Trial & Error

Building a new company is a challenging journey, and it’s easy to miss the mark sometimes. The team at SmartUp has over two decades of experience and believes all mistakes are learning opportunities.

Marketing First

A crucial stage for designing a sellable product is communicating the underlying idea to the target audience and creating a dialogue with future customers. Developing a tight connection with potential clients will ensure the product offers a beneficial solution to a real unsolved problem.

Self-Reliance

Companies that work with SmartUp strive for independence by minimizing external investment and cultivating profitability through viable organic growth. By fostering self-reliance, these entrepreneurs maximize capital intake, improve their business strategies, and increase their competitive advantage.

Paradigm Shift

The SmartUp methodology supports entrepreneurs in building a lean company with a modest investment instead of current trends that often rely on capital intakes to fund rapid growth.

Long Lasting Sustainable Ventures

While entrepreneurs tend to cherish and protect their business ventures, investors' perceptions are more materialistic. SmartUp draws on a proven methodology to empower entrepreneurs while they create independent companies built to last.

Trial & Error

Building a new company is a challenging journey, and it’s easy to miss the mark sometimes. The team at SmartUp has over two decades of experience and believes all mistakes are learning opportunities.

Marketing First

A crucial stage for designing a sellable product is communicating the underlying idea to the target audience and creating a dialogue with future customers. Developing a tight connection with potential clients will ensure the product offers a beneficial solution to a real unsolved problem.

The SmartUp Team

Yonatan Stern

Founder

Libby Molad

Co Founder & COO

Ayala Turgeman

Co Founder & CFO

Eyal Lewinsohn

Mentor

Daniel Itzhaki

Software Developer

Matias Brenman

Marketing Manager

Maor Nave

AI & Data Specialist

Yair Fradkin

Business Profiling and Recruitment Professional

Oren Cohen

Product Designer

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We’ll contact you with more information about our programs and to understand your needs