Over the past three decades, Yonatan has co-founded and led eight successful tech companies. That experience, combined with his unique perspective, led him to develop the SmartUp methodology as a practical guide for building independent, profitable companies.
Yonatan holds a B.Sc. and an M.Sc. in Computer Science from the Technion and has six registered patents. After completing his B.Sc., he served in the Unit 8200 of the IDF, rising to the rank of Major and receiving the Israeli Defense Prize.
After making mistakes as a founder and CEO, Yonatan developed the SmartUp methodology. His core vision is to help entrepreneurs execute their ideas and build profitable, lasting companies.
SmartUp is anything but trendy slogans. The program guides entrepreneurs step by step. From processing ideas and communicating with potential clients, to developing a product already in demand, generating revenue, and using those profits to scale up and improve.