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About
About
The SmartUp Story
Yonatan Stern
Success Stories
Success Stories
Press
Our Program
Our Program
Step 1 – Foundations Course
Step 2 – Companies Workshop
Step 3 – Residency
Community
Community
Angels Circle
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Resources
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Guiding Principles
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Guiding Principles
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The Easy Way to Create Long Tail Content
Before getting into how to build thousands of content pages to create a long tail, it’s worth discussing again the purposes for which we produce the content.
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Why and How to Start Marketing Before You Have a Product
You don’t need a product if you discuss the problem, not the solution. The goal of your eventual product will be reaching people who have the problem you are trying to solve.
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Long-Tail Content Creation
As we can see, a long tail content creation strategy is best achieved by developing a robust database of items and their unique attributes and then leveraging that data to create fit-for-purpose content streams. Databases can be compiled using existing data from multiple sources or produced from the results of in-house research.
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Do You Need a Big Market to Be Profitable?
Businesses that understand their potential markets can better utilize their resources to maximize profitability at the lowest possible cost.
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Striving for Profitability: Why and How
Companies that strive for profitability realize early that it requires a tight balance between earning and spending, a focus on marketing and customer relationships, and a constant dialogue with the market to ensure product-market fit.
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Nine Out of Ten Startups Fail. Why Fail When You Can Succeed?
Only one in ten startups will succeed. The other nine companies will fail, close, or continue to shuffle with no future. Entrepreneurs and employees will have to fold the dream, swallow the disappointment and start over. Can successful startups be built with much higher success rates?
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