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SmartUp Resources

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Guiding Principles

Why and How to Start Marketing Before You Have a Product

You don’t need a product if you discuss the problem, not the solution. The goal of your eventual product will be reaching people who have the problem you are trying to solve.
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Long-Tail Content Creation

As we can see, a long tail content creation strategy is best achieved by developing a robust database of items and their unique attributes and then leveraging that data to create fit-for-purpose content streams. Databases can be compiled using existing data from multiple sources or produced from the results of in-house research. 
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External Resources

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Case Studies

Offering a Product or a Service?

By the time BioForum joined SmartUp, there was a pressing need for global marketing to gain new customers based on 'BioForum's advantage of automated data services.
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You Can Dream Big, But You Must First Stand Firm on the Ground

Working with Yonathan and SmartUp methodology, we realized that inbound channels must be created in the earliest stages. It’s not just to close a deal! It’s the fundamentals.
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