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About
About
The SmartUp Story
Yonatan Stern
Success Stories
Success Stories
Press
Our Program
Our Program
Step 1 – Foundations Course
Step 2 – Companies Workshop
Step 3 – Residency
Community
Community
Angels Circle
Resources
Resources
Guiding Principles
Guiding Principles
Lectures & Slides
Lectures & Slides
Knowledge Center
Reading List
Reading List
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Branding
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Guiding Principles
Why and How to Start Marketing Before You Have a Product
You don’t need a product if you discuss the problem, not the solution. The goal of your eventual product will be reaching people who have the problem you are trying to solve.
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